• The Kortes Group

Master The 3 Types of SEO

By now, you're probably at least a little familiar with the concept of SEO and how its proper utilization can drive traffic to your site and boost business.

But simply knowing the basics of SEO in 2018 isn't enough anymore. You need to go deeper.

Did you know that there are three very different types of SEO you need to be practicing in order to optimize the performance and visibility of your site fully?

If you didn't, you've come to the right place.

Let's take a closer look at what these 3 SEO types are, and how you can start mastering them today.

1. On-Page SEO

This is the SEO type that most website owners are at least somewhat familiar with the general concept.

On-page SEO has everything to do with the actual content of your website. It's the strategies you use to optimize each page and post on your website. When done the right way, on-page SEO assists search engines to find relevant content that's valuable to user searching.

Mastering on-page SEO requires expertise in:

Creating content

Researching keywords

Optimizing keywords

Using readily available tools like Ahrefs, you can easily research the popularity of keywords to find what keyword searches are popular, relevant and low-competition.

Incorporate the right keywords into your on-page content and blog posts, and you're well on your way to mastering SEO.

2. Technical SEO

How close of attention do you pay to the elements of your site that aren't content-related? Whether you realize it or not, these elements are just as essential to SEO as the on-page content is.

Technical SEO is comprised of specific strategies that improve your site's foundation and backend structure. It improves the readability of your site which makes things easier on search engines when they crawl your site and try to understand it.

The key to mastering technical SEO is to provide your users with a great overall experience. This lets the search engines know that you run a high-quality site.

Technical SEO is all about overall user experience and takes into account:

The crawlability of your site

How mobile-friendly it is

The speed of your site


Site architecture

How well your data is structured

Site security

To run a quick report on the quality of your technical SEO, head over to SEMrush's free Site Audit tool and enter your domain name.

You'll be surprised at what you'll find.

3. Off-Site SEO

How strong is the relationship between your site and other authoritative sites? Mastering off-page SEO is all about creating and maintaining those relationships.

Off-site SEO is a strategy that helps build the authority and reputation of your site based on how connected it is to other relevant websites. When this practice is mastered, search engines will see your site in a position of authority and bump it up in search results as a trusted, reliable source of information.

To master off-site SEO, you'll need to build backlinks that are high quality. Guest blog posting on other authoritative sites is a great way to start building your off-site SEO reputation.

An SEO company like The Kortes Group can show you how to do this organically.

Remember, off-site SEO is just as important to master as on-site SEO. Don't ignore it!

Mastering SEO is Possible - But Takes Work

If all this sounds like a lot of time and effort, don't be discouraged. Get in touch with us today and let's get your site to the top of search engine results.

It is possible! You may just need the right guidance.

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