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You Can Now Add Alt Text to Instagram Photos!

Everybody loves Instagram, but until now you could not add alt text to the images you posted there.

What is alt text?

Alt text is a text description of images that are added to HTML pages using the img tag. For example, if you had an image of a gold koi fish on your web page, you could add a description of it like this:

<img src="images/goldkoi.jpg" alt="An image of a gold koi fish.">

Alt text is useful for many reasons. First, it describes the image if for some reason the web browser cannot display the image or if images have been turned off in the browser. It also explains the images for screen readers, so that those who are visually impaired can understand the pictures.

Just as importantly, alt text is used for search engine optimization (SEO). Google uses the alt text descriptors when creating an index of images for its search engine. Without alt text, it cannot link your images to searches. So, no one would be able to find your gold koi fish image through a Google search.

How To Add Alt Text to Your Instagram Photos

Instagram will now let you add alt text to your images in two ways. The first way is to let it automatically generate a description of your image through its object recognition technology. But a much better idea — especially for SEO purposes — is to add the alt text yourself.

To add alt text to a new image, do the following:

  1. Post a picture to Instagram like you would typically do.

  2. Select a filter and edit the image, and then click Next.

  3. Click Advanced Settings at the bottom of the page.

  4. Click Alt Text.

  5. Enter your description and click Done.

To add alt text to an existing image, do the following:

  1. Go to the image and click the three-dot button.

  2. Click Add Alt Text.

  3. Enter your description and click Done.

If you are a business owner looking to get more business through your website, you should contact The Kortes Group. We are an SEO company that specializes in helping entrepreneurs like you get found on the web.

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